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Blogging is a concept that started in the late Nineties. It used to be a way to establish friendship and networking by commenting on web pages on blogs, an opportunity for visitors and readers to react or voice someone's opinion on that page. What started as a one-sentence commentary has grown into pages of personal views on anything and everything that is currently happening in society and mass media news.
As it continues to move forward, online advertising such as Google Ads or Google AdWord and Google Adsense has taken advantage of the potential of blogs.
Here are five reasons why you should use a blog as an Internet marketing tool.
1. Blogging is effortless. The easiest way to show your existence and expertise on the Internet is through blogging activities. No special skills are required. The average adult can read and type, or at least click a mouse. Imagine writing on a Blog is like having a virtual sheet of paper. You write ideas, experiences, new products, and hope the truth of the information you convey behind your articles attracts thousands of readers, and they want to try your products. If you have a PC and an Internet connection, of course, you can create a blog and place ads like the Google Adsense program.
2. Blogging should ideally be something authentic. In this day and age where advertising fills our life, we question the credibility of advertisers' claims. However, people genuinely and sincerely share their real-life experiences on blogs without being swayed by paid advertising. Reading blogs about using products from the original source is like talking to the people closest to our lives. You'll want to buy a product that's been tried and tested.
3. Blogging is free. Since blogging is proving to be one of the primary online advertising mediums, most sites see it as something to add to today's marketing tools. Take every opportunity to get a free website like www.blogger.com, and this is a heartwarming bonus, especially for a business just starting. If your business prospects are getting famous and attracting many people, please try paid domains and hosting if you want to generate more income for your growing business seriously.
4. Blogging builds credibility. As you write more and more about your experiences with a particular product or industry, your readers realize that they can rely on the valid and bona fide information in your posts for their own information needs. Thus, you become an expert at it; As a result, more readers visit your site, and more bloggers link to your blog. When professional companies and organizations notice the growth of your reader base, they may contact you immediately to advertise on your blog page or make you an affiliate who pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you're a famous Hollywood star like Bradd Pitt or Angelina Joline, chances are, only your mom will read your posts. Mom has a lot of friends, so she tells her friends how interesting your blog site is. But you don't have to rely on Mom to increase your reader base. Take a look at the following ways to build your market through blogging:
-Use your email. Today, blogging beats the popularity of email by quickly and effectively reaching and expanding the market. In today's fast internet speed and access era, logging in and downloading email takes longer than clicking on a blog site. Let them explore your site by using a short email message as a strong incentive to visit your blog site. If your email has an entirely different subject, use your email signature to provide a link to the site.
-Get readers to subscribe to your blog posts. An easy way to get your readers emailed is to allow them to subscribe to your blog site. Keep some exclusive information for your subscribers to entice readers to subscribe and provide their email addresses. Be responsible for using their email address because the last thing you want is to comment on your blog.
-Understand your readers. Conduct simple surveys to help your readers understand their profile and advertising preferences. Ask consumers to give you feedback on the posts, ad links, or trials you share. In this way, it's like interviewing your readers without the commitment and interference of a face-to-face interview.
-Join blog network or community –A blog network may be a collection of blog sites with the same industry, interests, readership, mode of payment. Consumers find credibility and comfort in clicking a single link to several clear and valid bloggers about a single topic of discussion or niche.
-Use Blog RSS Feed. RSS is the fastest-growing technology on the Internet today. Thus, having an RSS feed to your blog is another way to generate awareness for your reader base. Having a variety of feeds can add interest to your blog site.
-Give your business a boost by using blogs effectively as an Internet marketing tool.
Source: https://www.amazines.com/
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