Benang merah Appraisal dan Ideologi

 The systemic functional linguistics (SFL) appraisal framework provides a sophisticated tool for analyzing the evaluative language within texts. When applied to news media reportage, it unveils the underlying ideological dimensions embedded within the discourse. Let's delve into the deep correlation between the SFL appraisal framework and the realization of ideology in news media reportage.

### 1. SFL Appraisal Framework:

SFL posits that language serves three metafunctions: ideational, interpersonal, and textual. The interpersonal metafunction, which focuses on the interaction between speaker and listener, includes appraisal, which refers to how language evaluates and expresses attitudes, emotions, and judgments.

### 2. Ideological Dimension in News Media Reportage:

Despite striving for objectivity, news media inherently reflects ideological stances due to various factors such as ownership, political orientation, and audience demographics. These ideologies influence the selection of stories, framing, language choices, and the portrayal of actors and events.

### 3. Deep Correlation:

The SFL appraisal framework provides a lens to uncover how ideologies are realized in news media reportage through evaluative language. Here's how:

#### A. Attitude:

- *Example*: In a news report on climate change, the use of words like "crisis," "urgent action needed," or "environmental catastrophe" reflects a negative attitude towards the situation. This framing aligns with ideologies emphasizing the urgency of addressing climate change.

#### B. Engagement:

- *Example*: A news article that extensively quotes political figures or experts with similar viewpoints while marginalizing dissenting voices demonstrates an engagement strategy that reinforces a particular ideological perspective.

#### C. Graduation:

- *Example*: The use of intensifiers or modifiers like "absolutely essential," "completely unacceptable," or "utterly devastating" serves to amplify the significance or impact of certain events or issues, thereby shaping the audience's perception in line with the ideological stance of the media outlet.

#### D. Resources:

- *Example*: The allocation of space or airtime to certain topics over others reflects the ideological priorities of the media organization. For instance, a news channel might focus more on crime stories over socioeconomic issues, reflecting its ideological focus on law and order.

### 4. Clear Examples:

- *Fox News vs. MSNBC*: A comparison of news coverage between these outlets often reveals stark differences in language choices, framing, and emphasis, reflecting their respective conservative and liberal ideologies.

- *Brexit Coverage*: During the Brexit referendum, British newspapers exhibited diverse appraisal patterns, with pro-Brexit outlets employing positive appraisal for leaving the EU ("liberation," "sovereignty") while anti-Brexit ones employed negative appraisal ("chaos," "disaster").

- *COVID-19 Pandemic Reporting*: Media outlets with different ideological leanings framed the pandemic differently, with some emphasizing government failures (negative appraisal) while others highlighted community resilience (positive appraisal), reflecting their ideological perspectives on governance and society.

### Conclusion:

The SFL appraisal framework is a powerful analytical tool to uncover the subtle yet pervasive ways ideologies are realized in news media reportage through evaluative language. One can discern the ideological orientations shaping public discourse and perception by examining attitudes, engagement strategies, graduation, and resource allocation within news texts.

The Systemic Functional Linguistics (SFL) appraisal framework provides a lens through which we can analyze the hidden correlations between language use and ideological realization within these contexts:- *Fox News vs. MSNBC*: A comparison of news coverage between these outlets often reveals stark differences in language choices, framing, and emphasis, reflecting their respective conservative and liberal ideologies.

- *Brexit Coverage*: During the Brexit referendum, British newspapers exhibited diverse appraisal patterns, with pro-Brexit outlets employing positive appraisal for leaving the EU ("liberation," "sovereignty") while anti-Brexit ones employed negative appraisal ("chaos," "disaster").

- *COVID-19 Pandemic Reporting*: Media outlets with different ideological leanings framed the pandemic differently, with some emphasizing government failures (negative appraisal) while others highlighted community resilience (positive appraisal), reflecting their ideological perspectives on governance and society.

You're absolutely right. The SFL appraisal framework is a powerful tool for analyzing these situations. Here's a breakdown of how it can be applied to each example:

Fox News vs. MSNBC: Appraisal analysis would focus on three key areas:

Attitude: Identifying the positive or negative evaluation of events. Fox News might use appraisal systems like Affect (happiness, anger) to portray conservative policies as beneficial ("thriving economy"), while MSNBC might use Judgement (moral evaluation) to portray them as harmful ("widening inequality").

Graduation: This analyzes the intensity of the evaluation. Fox News might use amplifiers like "very" or hyperbole ("greatest ever") to strengthen positive appraisal of conservative figures, while MSNBC might use downtoners ("somewhat" or litotes) to weaken positive appraisal of liberal ones.

Engagement: This explores how the speaker positions themself and the audience. Fox News might use self-projection ("we, the American people") and social identification with viewers to create a sense of shared ideology. MSNBC might use counter-projection ("they, the elite") to distance viewers from opposing viewpoints.

Brexit Coverage: Appraisal analysis can reveal contrasting evaluations:

Positive appraisal: Pro-Brexit outlets might use systems like Appreciation (value) to portray leaving as a positive step ("taking back control"), while also using Social Value (social desirability) to frame it as beneficial for national identity ("proud to be British").

Negative appraisal: Anti-Brexit outlets might use Threat (danger, fear) to highlight potential negative consequences ("economic chaos"), while also using Sanction (social disapproval) to frame it as a bad decision ("betraying our European allies").

COVID-19 Pandemic Reporting: Here, appraisal analysis can uncover how ideologies influence framing:

Negative appraisal: Outlets critical of government might use Attribution (blaming) to highlight failures ("government incompetence led to the crisis"), while also using Prospect (future possibility) to portray a bleak outcome ("healthcare system on the verge of collapse").

Positive appraisal: Outlets supportive of government might use Responsibility (taking credit) to emphasize successful actions ("government's swift response saved lives"), while using Hope (positive prediction) to portray a brighter future ("community spirit will help us overcome").

By analyzing these examples with the SFL appraisal framework, we can move beyond surface-level language differences and understand the deeper ideological messages being conveyed.