Starting a blog is easy and free, along with Blogspot and WordPress and many free templates that have been formatted for SEO optimization purposes. It can be customized according to the wishes of their blog and website owners. In my blog and sharing material on social media, I teach netizens a bit about the best way to blog using Blogspot or WordPress and walk them through affordable hosting, using the same host provider I use for my Blog. More importantly, is that the Blog builds a connection with your readers. Blogs allow you to communicate with your audience and fans in an ongoing and up-to-date manner. And unlike traditional publishing, with a comment section, blogs offer two-way communication capabilities that engage the emotions and thoughts of your fans and audience.